Become a 247HRM channel partner.
Earn from India's growing HRMS market
without building the product.
Join the 247HRM channel partner program and sell the HRMS platform that already runs payroll for 1,500+ Indian businesses across 30+ industries. Refer, sell, or implement on your terms. Earn on new sales, renewals, and implementations. Backed by a dedicated channel manager and ISO 27001 certified product.
partners sell to
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Apply to become a channel partner
2 minutes. A partnerships specialist reaches out within 1 working day.
The 247HRM partner program, by the numbers.
What sits behind every partner conversation. A product, a process, and a customer base that is already winning.
India needs payroll software in every city, every industry. You can be the one who delivers it.
PF, ESI, PT, LWF, and TDS rules change almost every quarter. Most Indian businesses with 200 to 5,000 employees are still running payroll on spreadsheets, paying for support that never arrives, or stuck with global tools that do not understand statutory India. That gap is your earnings opportunity.
Without a partner program backing you
Trying to sell HRMS without a product, support team, or lead pipeline
- ×You spend 12 to 18 months and ₹40 lakh+ trying to build a product that already has 6 mature alternatives in the market.
- ×You close one deal a quarter because you have no demo licenses, no implementation team, and no statutory expertise.
- ×You compete head-on with greytHR, Keka, and Zoho People on pricing while paying full ad spend out of pocket.
- ×Customer asks about PF challan generation or 24Q filing and you have no clean answer, deal dies.
- ×Renewals churn because you cannot deliver Y2 support, so every year starts from zero pipeline.
With the 247HRM partner program
You sell a 17-year-old, ISO 27001 certified HRMS already serving 1,500+ Indian businesses
- ✓Earn from day one on new sales, with no product build cost and no engineering team to hire.
- ✓Free demo licenses and a dedicated channel manager who joins your sales calls when needed.
- ✓Shared marketing spend on lead generation, plus regular lead allocation to active partners.
- ✓Statutory backing: every PF, ESI, PT, LWF, TDS, ECR, Form 16 and 24Q workflow already built in.
- ✓Recurring earnings on renewals from Year 2 onward, so a single closure pays you for years.
Pick the tier that matches your team size and ambition
Start light with lead referrals, or build a full sales and implementation practice on top of the platform. Move up the tiers as your team grows. Specific commission percentages and slabs are shared during the discovery call once we understand your geography and target ICP.
Ideal for individual consultants, freelance sales professionals, and small agencies who want to earn on referrals without building a sales team.
- Earnings on every new sale you originate
- PAN India sales territory, no geographic lock-in
- Basic product training and onboarding
- Performance incentives on volume
- Marketing collateral, brochures, and pitch decks
- Free demo licenses to showcase the product
- Solo or small team, no minimum headcount
- No upfront security deposit
For established channel firms ready to own the full sales cycle, build a sub-partner network, and earn on renewals every year.
- Earnings on upsell and renewal every year
- Recruit and manage your own sub-partners
- Lead locking and CRM access for deal control
- Comprehensive product and sales training
- Services and support fee income
- Visibility on the partner directory
- Joint marketing and event participation
- Minimum 2-person sales team
- Refundable security deposit
- Registered business entity required
For full-service partners with delivery capacity. Earn across sales, renewals, and implementation services for a complete revenue stack.
- Earnings on implementation and configuration projects
- Deeper product certifications for your delivery team
- Priority lead allocation in your region
- First right of refusal on enterprise deals in territory
- Co-branded case studies and partner spotlights
- Minimum 5-person team across sales and delivery
- Implementation certification required
- Advance payment and security deposit
The full stack of support, not just a commission cheque and silence
Most channel programs hand you a deck, set a target, and disappear. Ours gives you a dedicated manager, shared marketing budget, regular leads, and joint deal closure muscle. The faster you close, the more we both earn.
Dedicated channel manager
One named point of contact who knows your accounts, joins demo calls, and unblocks deals. You stop forwarding emails into a black hole.
↗ Faster deal velocityShared marketing budget
Co-funded lead generation campaigns in your geography, so you are not bankrolling Google Ads and LinkedIn alone to fill the top of your funnel.
↗ Lower CACFree demo licenses
Showcase a fully populated, real environment to prospects within minutes. No "let me get back to you on that workflow" moments killing your call.
↗ Higher demo-to-close rateAfter-sales support that lands
Customer asks how to file Form 24Q after a regulation update, our team picks up. Your renewal conversation stays clean, your reputation stays intact.
↗ Better renewal ratesIncentive programs and rewards
Recognition initiatives, performance bonuses, and tiered incentive plans that reward consistent closers. Top partners get co-branded events and travel.
↗ Quarterly upsideRegular lead sharing
Active partners get qualified leads forwarded from our inbound funnel based on geography, industry, and headcount fit. No starving for pipeline.
↗ Steady pipelineDiscounts on published pricing
Negotiate competitive deals with extra margin headroom built in. Win against price-cutters without surrendering your own commission.
↗ Protected marginJoint events and exhibitions
Get co-branded presence at HR conferences, industry meets, and roundtables. Your logo next to ours, your team in front of the right buyers.
↗ Faster brand buildSales team recognition
Individual rep awards, leaderboards, and partner of the year programs so your top performers stay motivated and stay with you.
↗ Lower attritionQuarterly business reviews
Structured QBRs to plan pipeline, fix gaps, and forecast the next quarter together. You get visibility, we get commitment, deals get closed.
↗ Predictable growthMarketing kit, ready to deploy
Brochures, business cards, pitch decks, case studies, and one-pagers, all co-branded. Skip 6 weeks of design work and start pitching tomorrow.
↗ Faster rampWebinars, training, and video guides
On-demand video library plus live monthly training sessions covering product updates, payroll compliance changes, and objection handling playbooks.
↗ Better-trained repsSupport in deal closures
Stuck on a procurement question, security review, or technical RFP? Our pre-sales and security teams jump in to help you close the deal.
↗ Win complex dealsPartner listing on the website
Get listed on the official partner directory. Inbound buyers in your region find you first. Organic discovery turns into qualified meetings.
↗ Inbound discoverySee what your partnership could earn in Year 1 and Year 2
Move the sliders to model your pipeline, deal size, and tier. The estimate updates instantly. Conservative commission bands are used below for illustration. Actual rates, slabs, and incentives are confirmed during the discovery call once we know your geography and target accounts.
Model your partnership
Three inputs, instant Year-1 and Year-2 earnings estimate.
Want exact commission slabs and incentive plans for your geography?
Methodology: Estimates assume blended commission bands typical for Indian SaaS reseller programs (15 to 25% on Year-1 license, 10 to 15% on renewals, ~20% margin on implementation services for S&IP). License value approximated at ₹800 per employee per year with a ₹1.5 lakh floor. Actual slabs depend on tier, deal size, geography, and incentive performance and are confirmed in writing during the partner agreement.
Five steps. Most partners close their first deal within 60 days.
No drawn-out vendor onboarding, no quarterly evaluation cycles before you can sell. Once your agreement is signed, you get demo licenses, training, and a named manager the same week.
Apply
Submit the partner application with your team size, target geography, and current focus areas.
Day 0Discovery call
30-minute call with the partnerships team to align on tier fit, commission slabs, and territory.
Within 5 daysSign & onboard
Partner agreement signed, demo licenses provisioned, training sessions scheduled, marketing kit shared.
Week 2Co-sell & close
Channel manager joins your pitches, helps with proposals, and supports security or compliance review.
Week 3 onwardEarn & renew
Commission released on closure. Y2 renewal commission triggers automatically when the customer stays.
First payoutPick a vertical you already know and start selling into a warm market
Each of these industries has proven HRMS adoption, statutory complexity, and headcount scale that fits the platform. If you have existing relationships in any of them, you have a head start.
Manufacturing
Multi-plant payroll, shift-based attendance, PF/ESI compliance across factory locations.
Anchor: Lakshmi GroupHealthcare
Hospital staff scheduling, doctor and nurse roster management, NABH-ready documentation.
Anchor: Apollo 24/7Education
Faculty payroll, contract teachers, academic vs admin staff, university-scale HR.
Anchor: The Premia AcademyRetail
Outlet-level attendance, ground employees, high-attrition workflows, weekly payroll cycles.
Anchor: PMJ JewelsHospitality
Hotel and restaurant rosters, tip distribution, banquet event staffing, contract vs full-time mix.
High-touch verticalBFSI
Compliance-heavy payroll, audit trails, regulatory reporting, branch-network HR.
Anchor: ICAIIT Services
Hybrid workforce, project-based billing, ESOP handling, fast-growing headcount.
High repeat salesReal Estate
Project-site labour, contract workers, multi-entity payroll, site-wise cost centres.
Growing demandYou are not selling a startup. You are selling a 17-year-old platform already trusted by businesses across India.
recognition
What partners and customers say about working with us
Honest takes from people who joined the partner network and the operators who switched from spreadsheets, Excel-based payroll, or a global HRMS that did not understand India.
The dedicated channel manager makes the difference. When a procurement team came back with a 40-question security questionnaire on our biggest deal, the central team turned it around in 48 hours. We would have lost that account on our own.
We moved from a competitor reseller program where renewals went back to the vendor. Here, Y2 commission keeps flowing. Two years in, our recurring revenue covers our team payroll. We treat new sales as upside now.
Statutory backing is the underrated piece. PF, ESI, PT slabs shift constantly. When a customer asks if a new notification breaks anything, we now have an answer in a day. That trust extends our customer lifetime and our renewal share.
How this program stacks up against generic HRMS reseller offers
Most channel programs in the HR software space look identical on the brochure and then quietly fall apart on Y2 economics and deal support. Here is the honest comparison.
| Capability | 247HRM Partner Program | Generic HRMS reseller offer |
|---|---|---|
| Year-2+ recurring commission on renewals | ✓ Yes, every renewal year | Usually Y1 only |
| Implementation services income | ✓ S&IP tier earns on configuration projects | Often vendor-owned |
| Regular qualified lead allocation | ✓ Inbound leads forwarded by geography | "Bring your own pipeline" |
| CRM access and lead-lock protection | ✓ SP and S&IP tiers | Rare |
| Dedicated channel manager | ✓ Named contact per partner | Shared inbox / ticket queue |
| Shared marketing budget | ✓ Co-funded campaigns | Partner self-funded |
| India statutory expertise (PF, ESI, PT, LWF, TDS) | ✓ Built into the product | Often manual workarounds |
| Free demo licenses | ✓ Always-on demo environments | Limited trial windows |
| Quarterly business reviews | ✓ Structured QBRs with leadership | Ad-hoc or none |
| Listing on official partner directory | ✓ Inbound buyers find you | Sometimes paywalled |
Frequently asked questions about the partner program
Specifics on commission slabs, security deposits, geography rules, and what happens when a deal touches multiple tiers.
What are the exact commission percentages for each tier?
Is there a minimum sales target or commitment?
How are leads allocated between partners in the same city?
What is the security deposit, and is it refundable?
Can a partner operate across multiple cities or only one territory?
What happens if a deal needs both my sales effort and another partner's implementation team?
Do I need to be a registered company to apply?
How fast can I start selling after applying?
What products can I sell under the partnership?
How are commissions paid and when?
Channel partner & HRMS terminology in one place
Common acronyms used in the partnership and statutory payroll workflows your customers will ask about.
- LGP: Lead Generation Partner
- Entry tier focused on referring qualified leads in exchange for new-sale commission, without taking on the full sales cycle or implementation.
- SP / SSP: Sales / Senior Sales Partner
- Mid-tier that owns the end-to-end sales cycle, manages sub-partners, gets CRM access, and earns recurring commission on renewals every year.
- S&IP: Sales & Implementation Partner
- Top tier that adds configuration, implementation, and post-sales services revenue on top of the sales and renewal commission stack.
- Lead lock
- Time-bound exclusivity granted to a partner who registers a deal first, preventing other partners or the direct team from pursuing the same prospect during the lock window.
- QBR: Quarterly Business Review
- Structured meeting between the partner and the channel team to review pipeline, closed deals, ramp metrics, and plan the next quarter together.
- PF: Provident Fund
- Statutory retirement savings contribution under EPFO in India. The HRMS handles ECR generation, UAN linking, and monthly challan filing.
- ESI: Employees' State Insurance
- Statutory health and social security scheme. The platform manages eligibility checks, monthly returns, and member contribution tracking.
- TDS: Tax Deducted at Source
- Income tax deducted at payroll source. Generates Form 16, 16A, and quarterly Form 24Q filings automatically aligned with current slabs.
- Form 24Q
- Quarterly TDS return filed by employers for salary payments. Generated directly from payroll runs with no manual reconciliation needed.
- HRMS
- Human Resource Management System. Software covering core HR, payroll, attendance, leave, performance, recruitment, and employee experience modules in one integrated platform.
Ready to build a recurring HRMS revenue stream?
Apply now, get a 30-minute discovery call within 5 working days, and start selling within 14 days of signing. We will share exact commission slabs, your territory plan, and the first batch of qualified leads as soon as your agreement is in place.
Takes 2 minutes. No payment information collected at this stage.